You can find numerous examples of the words nanpa and kōha being used to bisect various social groups, ranging from newspaper reporters (Softs did society and the arts, Hards did politics) to black marketeers operating in early 20th-century China (Softs dealt drugs, Hards ran guns). The usage that eventually evolved into the modern meaning, however, was the one that applied to young men. Simply put: Softs liked women, and Hards didn’t.
— Néojaponisme » Blog Archive » Nanpa: A History
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